Rothwell Mixed Martial Arts
A personal passion of mine is mixed martial arts. I have been training for nearly a decade and coach in my spare time for enjoyment of the sport and developing young fighters. Coaching has instilled a strong leadership role in my life as I navigate the lives of young athletes who train for competitive, or personal health reasons. During my time training at Rothwell MMA under UFC Veteran and current Heavyweight Bare Knuckle World Champion Ben Rothwell, I was fortunate enough to design merchandise for his pro shop.
PRO SHOP MERCHANDISE
CREATIVE DIRECTOR / DESIGNER
The Challenge:
Design exciting apparel and merchandise for an MMA gym’s pro shop and work with sponsors for custom fight shorts.
The Approach:
Survey and sample current members about what kind of apparel they would like to wear and colorways they prefer. Use that information to research potential apparel brands for the high-quality product.
The Result:
An increase in overall pro shop sales that brought a community of members closer together with exclusive merchandise.
