One of the most recognizable brands in the entire world needs merch. Whether it’s for employees, or consumers, McDonald’s had the problem of a brand image correlating to merchandise. How often have you really wanted to buy a McDonald’s shirt? Working with a merchandising team, we studied current trends and began to cultivate merchandise was trendy, and on brand.

My role here was start to finish. From concepts of effective merchandising, to on-site product and lifestyle photography direction, to final product page on the website store and in curated magazines that would be sent to every McDonald’s branch nationwide.