NISSAN/INFINITI
During my time at George P. Johnson, I was fortunate enough to work heavily with the Nissan/INFINITI client to meet their design and creative needs. My relationship with the Nissan team was to collaborate with their events team to bring high-impact experiential programs to media and customers alike. Over several years, these projects challenged me with both digital and print design to create unique experiences from start to finish, and solve complex logistics projects to ensure the needs of the client were met within tight budgets and deadlines.
2025 NISSAN KICKS LAUNCH
CONCEPT DESIGNER / LEAD 2D DESIGNER
The Challenge:
Generate consumer excitement
The Approach:
A two-touch solution that began with generating mystery and buzz around an unknown product, and ended with an exciting engagement to sample consumers.
The Result:
An award winning product launch campaign which realized social media engagement and pre-market value.
PHASE 1
Touch Point 1 occurred outside the famous Barclays Center in NYC. A custom build LED “shoebox” was placed just outside the entrance. The motion graphics used teased countdown to an unknown new product drop. Strategic barriers were placed to move traffic to a certain area to create a perspective favorable for 3D effects. I assisted in the concept design and pitch for the shoebox idea and the various motion graphics that would play on the screen.
PHASE 2
Touch Point 2 was found inside the lobby of the Barclays Center. Customer engagement was the primary focus for the space. Creating a fun, and engaging space while sampling opinions and social media posts focused on the new vehicle. During the conceptual phase, I worked with the client and creative team to research and pitch various activations and how customers would engage in a way that forwards the client’s needs.
As the lead 2D artist, I was challenged with determining how every detail during customer journey activation tied back to the vehicle. From the custom printed flooring, to the 360 shoe selfie camera, to the custom shoelaces that tie back to the color options of the vehicle, every detail of the graphics were carefully planned and executed with purpose.
POST LAUNCH
After successfully launching the Nissan KICKS, automotive media outlets were invited to sit behind the seat for an exclusive test drive. My role in this was to design a print magazine for the media members to read during their 2-day stay in Santa Barbara, CA while testing the vehicle. This not only achieved the goal of providing journalists with detailed information about specification and tech information, but to use storytelling and compelling articles about local Santa Barbara life to engage and excite media during their stay.
2024
Communicator Award Winner
Excellence in Product Launch
