CHASE BANK
My earliest agency experience came in 2013 when I began as a graphic designer for MLE, inc. With a focus on environmental design, I gained a deep understanding of print graphics, customer journey, print practices and how materials play can be leveraged to achieve results.
CHASE BANK WINDOW GRAPHICS
DESIGNER
The Challenge:
With more than 3000 Chase Bank location nationwide, each location had to be surveyed, photographed and understood to created large scale marketing campaigns.
The Approach:
Each location required a detailed view into the space. I reviewed site mats to determine which walls and/or windows would offer the best visibility for the graphic, while taking into consideration the reality of blocking sunlight for employees and customers. Each layout was hand designed to ensure mullions, window size, doors, vents, ect…were all taken into account and no words were cut off or covered from near and far.
The Result:
Higher turnover rates for promotions and and increase in walk-in signup rates.
Window Clings
After the site surveyor measured the window, walls and other exterior metrics, my job was to review each survey to confirm information was present. Next step was to research the exterior of the building to determine the best windows for visibility. I would then build the exterior to scale in Illustrator and begin building the layout with the assets clients provided. Due to the nature of the project, all 3000 locations were entirely unique in where copy, image and accent placement would be at leach location. Finally, I exported final production files and inspected final product for color accuracy, consistency, and size.
